Building a StoryBrand

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve customer loyalty and business.

Donald Miller's Buiding a StoryBrand process is a proven solution to the struggle executives face when talking about their company. This revolutionary way of engaging with customers gives listeners the ultimate competitive advantage and reveals the secret that will help your customers understand the attractive benefits of using your product, idea or service. Creating a StoryBrand does this by teaching listeners the seven universal story points that all people respond to, the real reason customers buy, how to simplify a brand message so people understand it, and how to convey the most effective message to them for websites, brochures and. create social networks.

Whether you're the chief marketing officer of a multi-million dollar company, a small business owner, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will be the way you talk about who you are. forever change. what it does and the unique value it brings to its customers.